Why do We need to Optimize Website speed?
Fast-loading pages enhance the user experience, boost pageviews, and aid WordPress SEO. We’ll go through the most essential WordPress speed optimization methods in this post to help you improve WordPress performance and speed up your website.
According to a StrangeLoop case study involving Amazon, Google, and other major sites, a one-second delay in page load time can result in a 7% drop in conversions, an 11% drop in page visits, and a 16% drop in customer satisfaction.
What Causes Your WordPress Site to Slow Down?
Several recommendations for improvement will almost certainly be included in your speed test result. However, the majority of that is technical jargon that is difficult to comprehend for beginners.
Understanding what causes your website to slow down is crucial to boosting performance and making better long-term decisions.
The following are the major causes of a sluggish WordPress website:
Hosting: WORDPRESS SPEED OPTIMIZATION
Before You start your journey with WordPress you need to consider one thing first, which is hosting. You have to choose the right hosting package for your site.
Configuration: WORDPRESS SPEED OPTIMIZATION
If your WordPress site isn’t providing cached content, it can overburden your server, causing it to slow down or even crash.
Poor quality Plugin: WORDPRESS SPEED OPTIMIZATION
If you use a plugin that is badly written, it will drastically slow down your website. Or If you use too many Plugins at once, your site will perform slow.
Scripts from outside sources: WORDPRESS SPEED OPTIMIZATION
External scripts, such as advertising and font loaders, can have a significant influence on the speed of your website.
How to Test the Speed of Your WordPress Website?
Beginners sometimes believe that their website is OK because it does not appear to be sluggish on their computer. That’s a huge blunder.
Modern browsers like Chrome save your website in the cache and automatically prefetch it as soon as you start entering a URL since you visit it frequently. Your website will load virtually immediately as a result of this.
A normal person viewing your website for the first time, on the other hand, may not have the same experience.
In reality, consumers in various parts of the world will have very diverse experiences.
Best Speed test websites
There are a lot of tools available for speed testing. Here are some of my favorite websites.
Google PageSpeed Insights is a complementary tool that may help you identify and resolve issues that are slowing down your website. Lighthouse is a free open-source program that gathers and analyzes lab data as well as real-world data from the Chrome User Experience Report dataset. As a consequence, you’ll get a score that highlights your performance as well as a list of recommendations.
Based on the values of each weighted parameter, the overall performance score is split into Good, Needs Improvement, and Poor categories.
- Good: Scores of 90-100
- Needs Improvement: Scores of 50-89
- Poor: Scores of 1-49
There are various sections in the produced report:
The total score is calculated from the performance score.
Field Data: If accessible, Google’s real-world data.
A review of the Core Web Vitals is the starting point for this article.
Lighthouse data was used to calculate the metrics in the lab.
Suggestions to make the page load quicker are welcome.
Diagnostics: More information about the application’s performance.
Site speed is probably one of the most significant factors for any website; for some, even a fraction of a second may mean thousands of dollars in revenue lost (or gained). This necessitates precise site speed measurement.
Time to Fully Load – the time it takes for your site to fully load (this is the most important number).
Total Page Size – the total size of your website. Smaller is preferable.
Requests — the number of HTTP requests your site necessitates. It is preferable to have fewer people.
Pingdom provides cost-effective and dependable website uptime and performance monitoring.
We test and validate our clients’ websites 24/7, 365 days a year, using more than 70 global polling locations.
Pingdom allows you to track your websites’ uptime, performance, and interactions for a better end-user experience.
How to Speed up WordPress Site?
Your host, the theme or WordPress plugins you use, and the pictures you utilize are all things that might slow down your WordPress website.
Even if your website isn’t exceptionally slow, it’s still a good idea to speed it up. There is no such thing as being too quick when it comes to website loading times.
Select a more suitable web hosting service
A shared host may appear to be a good deal at first (“Unlimited page views!”). It comes at a price, however: extremely poor site performance and frequent outages during peak demand periods.
Running your WordPress site on shared hosting is a recipe for disaster if you plan on publishing popular content.
Use a light WordPress theme
WordPress themes that include a lot of dynamic features, such as sliders, widgets, social icons, and other sparkling components, are very attractive to the eye. However, keep in mind that if they contain too many elements and larger page sizes, your web server will undoubtedly suffer. Use Astra theme for better performance.
The best approach is to utilize lightweight themes in this case. One option is to use one of the WordPress default themes.
Image sizes should be reduced
Images are the most significant contributions to a webpage’s size increase. The difficulty is to compress the photos without sacrificing their quality.
The procedure will take a long time if you use the Chrome PageSpeed Insights plugin, Photoshop, or any other tools to manually optimize the pictures. Fortunately, there are plugins for almost any task you can imagine, including picture acceleration.
Minify JS and CSS files
There are plugins that can assist you to reach this aim, the most prominent of which being Autoptimize which can help you optimize your WordPress website’s CSS, JS, and even HTML.
Use an excellent caching plugin
WordPress plugins are clearly quite helpful, but some of the greatest fall into the caching category since they significantly reduce page load times, and best of all, they’re all complimentary and simple to use on WordPress.org.
W3 Total Cache is by far my favorite; I wouldn’t suggest or use any other caching plugin because it includes all of the capabilities you’ll need and is incredibly simple to set up and use.
Optimize your WordPress database
The word “optimize” has been used a lot in this essay!
This may be done in a highly time-consuming and difficult manual manner, or
Just download and install the WP-Optimize plugin, which I use on all of my websites.
This plugin allows you to perform one simple task: minimize the burden of your database (spam, post revisions, drafts, tables, and so on).
Use a content delivery network (CDN)
Visitors to your website come from all over the world, and it goes without saying that site loading times may vary depending on how far away they are from where your site is housed. Many CDNs (Content Delivery Networks) are available to assist reduce site loading times to a minimum for visitors from all around the world.
A CDN stores a duplicate of your website in many data centers across the world. A CDN’s main job is to provide a webpage to a visitor from the closest feasible location. The most popular CDN providers are Cloudflare and MaxCDN.
Unused Plugins should be deactivated or uninstalled
Keeping unnecessary plugins on your WordPress websites adds a lot of garbage to your web files. Furthermore, it will increase the size of your backup and place an undue strain on your server’s resources while backup files are produced.
It’s preferable to get rid of the plugins you don’t use and seek other ways to automate or schedule activities using third-party services (like sharing your latest posts to social media).
IFTTT and Zapier are two online applications that may help you automate these operations and save time and resources on your website and server.
Sluggish or bad quality hosting that doesn’t fit your amount of traffic or site is the most typical reason your WordPress site is slow to load. There are no cache or caching plugins installed. You have a high-traffic website but no content delivery network (CDN) to help with the hosting burden.
Simply Use AMP Plugin
WP Fastest Cache
WP Super Cache
W3 Total Cache
SociallyViral: WebpageTest Time to Fully Load: 1.330 seconds…
GeneratePress: WebpageTest Time to Fully Load: 1.435 seconds
The most significant benefit of reducing your website’s loading time is that it will significantly improve your visitors’ experience. Whether they are utilizing phones or PCs, the situation is the same. It will also help you rank higher in the search engine results pages (SERPs).
After all, reducing your hosting’s bandwidth use and increasing site loading speed on the client-side will only help you in the short and long term.
If you want to Learn More About WordPress, You can follow the articles recommended.